Businesses can display ads on Google search results and on other websites using Google Ads, a pay-per-click (PPC) advertising platform. Besides driving traffic to your site and increasing brand awareness, Google Ads can also improve your organic search engine rankings.
It is crucial to understand how Google determines the ranking of websites in search results. Google uses a complex algorithm to assess the relevance and authority of websites. As part of the algorithm, a variety of factors are considered, including the content of a website, the number and quality of external links pointing to it, and the user experience.
A Google Ads campaign can improve your organic rankings by driving traffic to your website. Google receives a signal that your website is relevant and useful when a user clicks on your ad and visits it. A user who spends a lot of time on your website and interacts with its content can help improve your rankings.
In addition to improving organic rankings, Google Ads can also increase the number of high-quality external links pointing to your website. By linking to your website, other websites demonstrate that your site is trustworthy and authoritative to Google. As a result, your organic rankings will improve, particularly if the links come from highly ranked websites.
Using Google Ads can also improve organic rankings by providing valuable data and insights. By analyzing the data from your PPC campaigns, you can determine which keywords and content are most effective. By doing so, your content marketing strategy can be informed, and your website optimized for the keywords that are most relevant to your business.
There is no direct relationship between Google Ads and organic rankings. Your organic rankings will not be directly affected by Google Ads campaigns, and vice versa. However, Google Ads can indirectly affect your organic ranking by driving traffic to your website and increasing its authority.