Have you started up a website recently? There are many things you might be in the process of understanding and Google AdWords might be just one of those things. Well, you can survive without using it for your website but if you have definite business goals and you have set up a timeframe for achieving certain objectives, it is highly recommended that you use this advertising method for your baby – yes, your newly started business!

What is AdWords?

Google AdWords allows you to reach your customers the easy and fast way – through paid search. But the good thing about this type of advertising is that you only have to pay Google when someone actually clicks on your ad and visits your website. As such, this method allows a website owner to increase conversions and consequently generate more sales. As a result of this business growth, if you have to pay a fraction of the cost to Google, it doesn’t really hurt.

But to be successful in using this method for driving targeted traffic to your website, you need to understand a few things.

The Keyword Game

Everybody talks about keywords and optimizing your site around those phrases in order to improve visibility and increase traffic. The same goes for an AdWords campaign. You first need to identify the keywords for which you want your website to rank high. There are hundreds of websites in a particular niche owned by different people or companies located anywhere in the world. Those websites might already be competing for the keywords you have in mind.

Google AdWords make business or website owners to ‘bid’ on a particular keyword or key phrase. Keywords that have the highest bids are more likely to appear in the Google search results and hence more people would click on those links. A bid is essentially the price you’re willing to pay when a user clicks on your link and visits your website. In addition to the bid, Google uses another metric known as “qualityscore” that tells the search engine how relevant your link actually is to the search term. Google also sees CTR or Click Through Rate as a measure of relevance or popularity and if this number is high, the chances of having your ad on top are more than your competitors’ even if you have placed a low bid in Google AdWords.

Small Business and AdWords

Some people might consider Google AdWords to be an expensive method of driving traffic to your website especially if you have a small business. However, this method of advertising is extremely recommended to those who have just started up a business or blog because it will help them receive highly targeted traffic that make them succeed in their efforts.

The beauty of AdWords is that you get to set your own budget for advertising; there is no monthly fee and you also have the option of changing your bid whenever you want. Moreover, the chances of having your ad appear in search results are high if you have a good CTR and a superior qualityscore. So, once you sign up with AdWords, your website stats are sure to change positively.

AdWords makes it possible for website owners to monitor their ROI and that too on a regular basis without having to expend a lot of effort. This is one major advantage over offline or traditional form of advertising. When you’re getting targeted audience, there is absolutely no chance of losing no matter how many competitors you have. But one thing that you must learn before using this method effectively is to come up with relevant and specific keywords in order to put your hard-earned money to good use.

Measuring Your Performance

Want to know what kind of users and how many of them are visiting your website through your ads and how they are actually interacting with your pages? Integrate Google Analytics into your website and see how you’re performing with your campaign. It is advisable to hire a consultant if you don’t understand the ins and outs of setting up a proper and successful campaign. Once you get to know how it functions, you can do it for all your sites.

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